International aid. In Yaoundé, Africans make their voices heard

YAOUNDE, CAMEROON – Cameroon’s military takes 55 truckloads of humanitarian help to its British-speaking regions, among heavy clashes with separatist forces which have wiped out a minimum of 25 people previously two days.

An audience of approximately 200 is collected in central Yaounde to witness 40 trucks, many of them of the military, depart with humanitarian help the troubled British-speaking Northwest and Southwest regions.

Included in this is teacher Peter Siwe and the wife and three children, who steered clear of fighting within the capital of scotland- Kumbo and will be in Yaounde for more than a year. Siwe, that has been unemployed, states he thought the meals, medical supplies and mattresses may be distributed in Yaounde.

What Cameroon really needs, he states, is perfect for the federal government to solve the crisis so people can return and make their communities.

“For the way lengthy are you going to keep feeding the folks?” he requested. “What ought to be around the spotlight now’s resolving the crisis to ensure that people can return home. They will work their virtual farms, continue to visit the marketplace. I see individuals who can barely feed now. Individuals who were well to complete, those who have been frustrated, but they’re all set to go home.”

Forces attempting to separate the British-speaking regions from majority Francophone Cameroon happen to be fighting the federal government since 2017.

Now, Cameroon’s military reported that clashes had wiped out a minimum of 11 separatists within the capital of scotland- Jakiri, six in Wum, four in Nkambe and three in Mamfe. Residents stated the casualties were greater than as reported by the federal government which a minimum of five troops were also wiped out.

Debate over military

Peter Saju, traditional ruler from the northwestern village of Misong and spokesperson for individuals displaced from his village to Yaounde, states he doesn’t trust the military – that they accuses of excessive violence – can distribute aid effectively.

“Because the condition really wants to are available in using the soldiers, the missing link is the existence of the leaders. Leaders have endured, some happen to be wiped out. Some castles happen to be burned, some farms happen to be taken. We’re pleading the forces of law and order to check out the cessation of violence. Then dialogue starts,” Saju stated.

Paul Atanga Nji, Cameroon’s minister of territorial administration, insists the soldiers would be best outfitted to distribute the help.

“We’ve military trucks because not just they need to safeguard the convoys, but they’re area of the distribution machine since the military also do distribution in remote places that we don’t connect,” Nji stated. “This can be a obvious example the government has always taken this issue seriously.”

Cameroon accuses worldwide NGOs of exaggerating the crisis within the country’s two British-speaking regions to provide an impact it’s not doing enough to resolve the crisis.

The Un estimates a minimum of 1,800 individuals have been wiped out and most 530,000 displaced since fighting started within the British-speaking Northwest and Southwest regions in 2017.

Influence: The message or the messenger?

Influence marketing has been very popular around the world in 2016, while in the African context few seem to agree on the levers that concern it. Among these levers, the nuance between the message and the messenger: who do we trust more?

For a concrete approach of the subject of which we will speak, thank you to read this article of Big Browser which is a good point of departure. He explains in a few words that we trust the person who gives us a message rather than the author.

Don’t shoot the messenger Message. Recycled paper note pinned on cork board. Concept Image

Yeah. It is well known that a good kongossa * is directly related to the credibility of the person who issues it.

In other words, we humans can be influenced, much more than we would like to admit. The logical part of our mind, we cherish it tenderly since the first geeks of the class are in the top 5 of Forbes and Fortune Magazine. We would like to be “rational”, “Cartesian” and logical in our choices.

This is what Paola Audrey defends in this sweet podcast she has used recently, and even if in his case it is the opposition Popularity VS credibility, we can say that it is is a stricter form of the duel between the message itself, and the popularity, the charm of the messenger:


Like a company who produce variety type of product for example personal care, homecare, and foods, Unilever

Indonesia launched “Magnum Ice Cream”

for Indonesia market since 2009 under Walls Frozen Treats Brand. Actually, market in frozen treats industry continues to be mature then is difficult to go in the marketplace for the brand new product since market relatively stagnant and consumer preference have a tendency to static. Therefore to enter its market, Unilever Indonesia conducted the marketing communication program intensively. While Television (TV) is extremely popular media for Indonesian society, the majority of consumer goods companies use a TV media for his or her integrated marketing communication strategy. In those days, you will find three product brand had marketed in national Tv producers for example: Cornetto, Cornetto Small, and Paddle Pop.